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Archive for October 2008

Watched “Hero Honda Dhak Dhak Go”!!! Perplexed? Wondering what Hero Honda is doing? Of course not a music video; Hero Honda’s silver jubilee ad campaign it is. A music video kind of an ad featuring Hrithik and Priyanka Chopra in a road show with their Hero Honda bikes (Karizma and Pleasure) while Irfan Pathan seems busy practising for his next match. Even as the audience endure these shots (supported by a music track), Sehwag and a few more cricketers join the party. Also seen among the crowd is Olympian Rajvardhan Rathore. BTW, when was the last time you saw an ad with so many stars? Probably no way near, down the memory lane. What is the company’s take on the music video err… ad campaign. Mr. Anil Dua, Senior VP (Sales and Marketing), says

The idea is to celebrate this milestone in our journey retaining the brand’s core values but present these in a youthful manner. We wanted to celebrate the young and emerging India — an India which is confident of taking on the world.

Certainly Hero Honda is rejoicing its 25 year successful run as the country’s leading motorcycle manufacturer. But is it not too much of celebrity involvement rather than endorsement? It would have been better of sending greetings to all the customers and come up with better marketing strategies. God save companies from the evil ad brains.

End Note: Business Standard named it the grandfather of all celebrity endorsements.


Advanced Diwali wishes to all.

Sachin takes a spectacular catch of Katich

Sachin takes a spectacular catch of Katich

It is all over at Mohali. Indians have defeated the Aussies by 320 runs, by far the team’s biggest win in Test cricket (leaving aside innings victories). The celebrations started on the fourth day of the second test with India poised to register a comprehensive win—Aussies were five down and the target was looming large. This morning, Zaheer scalped three quick wickets before Amit Mishra, the debutant leg-spinner, picked up the last two wickets to finish off the formalities. It was indeed spectacular to watch the hosts showing continued aggression throughout the test barring a couple of sessions. Dhoni has been outstanding as a captain and so was his batting in both the innings.

Team India gets a lot of positives from this Test. While the Big three—Tendulkar, Dravid and Ganguly—coming to form is something to cheer about, the best thing for India in this series comes from the bowling department. It was Amit Mishra who ripped off the Aussie batting line-up with a five-wicket haul in the first innings, and a collective effort from the Indian pace and spin duo finished off the second innings. Zaheer Khan and Ishant Sharma have complemented each other with their performances—while the former continues his run-up as the lead bowler, Ishant is shaping well as a reliable pace bowler. In a short span, Ishant has become a difficult bowler to face. Ishant is perfect with his pace and line thus not allowing the batsmen to settle down. Even Ricky Ponting finds it difficult to bat against this young speedster. Overall, Indians have come up with an emphatic win to lead the Border-Gavaskar Trophy 1-0. This win should boost the hosts’ strength and confidence to sweep the series in a superb fashion. Congratulations Team India.

The Champion Batsman

The Champion Batsman

Sachin Tendulkar has created yet an other record by surpassing Brian Lara to become the highest run getter in Tests. Sachin has to his credit 81 centuries and over 28,000 runs from 151 Tests and 416 ODIs. Sachin has earned respect and accolades from the entire cricketing fraternity. It has been a long journey for this wonderful sportsman. A great fan of Sachin, I admire his cricketing skills and his highly composed behaviour. Ironically, after dedicating himself to the Indian cricket for around 19 years, Sachin is often questioned about his ability to perform and win matches. Sachin has answered those questions and criticisms with his bat. He did the same at Nagpur after setting the record for highest runs in Test cricket. After batting through the first day patiently, Sachin was on attacking mode and came up with a well-made 88. This is what he had to say to critics after the innings.

I converted stones thrown at me to milestones

It is time for all those critics of Sachin to watch their words. Sachin might be in the last stage of his cricketing career but he’s not lost his class. Time and again, he had done enough on the ground to prove his mettle. Watching Sachin play is always a joy—his shots classic and timing impeccable. Sachin Ramesh Tendulkar is a legendary batsman and a true ‘Champion’ of Cricket.

Image Courtesy: The Telegraph

Wondering what this post is about!! This is just an attempt to motivate myself on improving my writing. Some work towards improving writing skills while some ponder over how to get back to their writing (usually after a gap/break). And there are some who find themselves at a point where ideas are plenty but nothing is put to writing. I came across this very useful resource for self-improvement (Courtesy: Srinivas reddy) and read these 12 and 1/2 writing rules. I believe these will be useful for you too.

12 and 1/2 Writing Rules

12 and 1/2 Writing Rules

Image Courtesy: Pick the brain

October 2008
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