Watched “Hero Honda Dhak Dhak Go”!!! Perplexed? Wondering what Hero Honda is doing? Of course not a music video; Hero Honda’s silver jubilee ad campaign it is. A music video kind of an ad featuring Hrithik and Priyanka Chopra in a road show with their Hero Honda bikes (Karizma and Pleasure) while Irfan Pathan seems busy practising for his next match. Even as the audience endure these shots (supported by a music track), Sehwag and a few more cricketers join the party. Also seen among the crowd is Olympian Rajvardhan Rathore. BTW, when was the last time you saw an ad with so many stars? Probably no way near, down the memory lane. What is the company’s take on the music video err… ad campaign. Mr. Anil Dua, Senior VP (Sales and Marketing), says

The idea is to celebrate this milestone in our journey retaining the brand’s core values but present these in a youthful manner. We wanted to celebrate the young and emerging India — an India which is confident of taking on the world.

Certainly Hero Honda is rejoicing its 25 year successful run as the country’s leading motorcycle manufacturer. But is it not too much of celebrity involvement rather than endorsement? It would have been better of sending greetings to all the customers and come up with better marketing strategies. God save companies from the evil ad brains.

End Note: Business Standard named it the grandfather of all celebrity endorsements.